For the University of Arkansas Housing Department, I developed promotional materials for a student mixer event. By deviating from traditional branding, I created a more engaging and visually appealing representation, while retaining key elements to signify the university’s involvement.
This event was a collaboration between the University of Arkansas Housing Department and Food on the Hill, aimed at promoting on-campus living for upperclassmen. We developed a brand for this initiative, "RazorBACK to Campus," with the mixer event as one of its key components.
Because it was a trendy style for young people, I chose to use a line illustration as the focal point of the promotion. I sourced three distinct images of people socializing online and combined elements from each to create a cohesive line drawing. After finishing the line illustration, I added colored shapes to make it pop, along with the required text for the promotion.
After finalizing the poster design, I used the elements present to create further promotional materials such as social media posts.
