For the University of Arkansas Housing Department, I developed promotional materials for a student mixer event. By deviating from traditional branding, I created a more engaging and visually appealing representation, while retaining key elements to signify the university’s involvement.
This event was a collaboration between the University of Arkansas Housing Department and Food on the Hill, aimed at promoting on-campus living for upperclassmen. We developed a brand for this initiative called "RazorBACK to Campus," with the mixer event serving as one of its key components.
I chose to use a line illustration for the focal point of the promotion. I sourced three distinct images of people socializing from the internet and combined elements from each to create a cohesive line drawing.
After finalizing the design, I was responsible for adapting it to various dimensions required for promotional materials.
