This was my largest internship project, where I developed five distinct brand identities, each including a logo, color palette, map, and informational documents. Housing restructured the twenty dorms into five neighborhoods based on location and culture. Throughout the branding development process, we held numerous meetings to discuss the significance of these neighborhoods and their impact on campus living.
Montserrat was selected as the display typeface for the neighborhoods due to its simplicity and boldness. University Housing preferred to use their existing brand colors, with one modification: based on feedback, we chose a slightly darker navy blue for Mockingbird to provide better contrast against the green and light blue.
The image below shows the first draft of the logo icons.
Below are the final deliverables for the Mockingbird brand identity: the logo on the left, the branded map in the center, and the informational documents on the right. We incorporated my previously designed dorm icons to indicate the dorms within each neighborhood.
