I developed a fictitious rebrand for a virtual conference titled "Distributed Proximities," organized by Acadia, an organization dedicated to bridging architecture and technology. My contributions included designing a poster, logo, animated GIF for the logo, and various other branding elements for the event.
The branding aimed to convey a sense of technological opportunity and growth. I achieved this through the use of repetitive elements and experimental typography.
I planned to provide conference attendees with a journal containing essential information, along with spaces for sketching and note-taking. Additionally, each participant would receive a sling bag to carry the journal.
Below is a selection of process work from this project. I explored various poster designs before finalizing one that effectively represented the new conference brand. The process involved extensive experimentation with repetition and type manipulation.
